Those are they who have bought error for guidance that is they have exchanged the latter for the former; so their commerce has not profited them that is to say they have gained nothing from it indeed they have lost because their destination is the Fire made everlasting for them; nor are they guided in what they did.
- 2:1616
أُولَٰئِكَ الَّذِينَ اشْتَرَوُا الضَّلَالَةَ بِالْهُدَىٰ فَمَا رَبِحَتْ تِجَارَتُهُمْ وَمَا كَانُوا مُهْتَدِينَ
They are indeed those who bartered away good guidance for error and gained nothing from the deal, nor found the right way.
- common.revelation-Medinan
- common.hizb : 1